John FultonThe End of the 6% CommissionObsolescence is barreling towards the legacy real estate industry like an asteroid in the form of legislation.5 min read·Dec 10, 2023--1--1
John FultonDisrupting Realtors will make you richCan you solve a $100 billion dollar gatekeeping problem?19 min read·Feb 19, 2023----
John FultonA Home Equity Card in Every Wallet.In late 2017 I made a huge mistake. My wife was accepted into an accelerated nursing school program. I owned my home and the real estate…4 min read·May 1, 2022----
John FultonFractional Residential Real Estate Ownership: Home Equity Without a Mortgage.Jackson is a high earning 23 year old renter who is feeling the effects of the inflation. Since 1978, the cost of college tuition increased…7 min read·Mar 5, 2022----
John FultonAre Realtors Going Extinct?Realtor bus bench ads, cheesy head shots on for-sale signs, grocery store shopping cart ads, brick and mortar offices and six percent…9 min read·Jul 28, 2021--1--1
John FultonZillow just royally screwed REX Homes.Zillow recently made a switch to an IDX feed, to consolidate the thousands of MLS’s they were integrating with.2 min read·Jan 19, 2021--1--1
John FultonThe National Association of Realtors is a Cartel.The National Association of Realtors is a trade group, like the American Bar Association, American Nurses Association, or The National…4 min read·Jan 10, 2021--1--1
John FultonReal estate brokerages do not have UVPsOn a Tuesday, Mike McCann, Berkshire Hathaway’s #1 agent, can be seen in a Berkshire Facebook advertisement, enthusiastically praising the…4 min read·Jan 9, 2021----
John FultonRealtors are not worth the priceOver millions of generations, precarious environments selected for cognitive attributes that were advantageous to our australopithecine…4 min read·Jan 7, 2021----
John FultonWhy flat fee brokerages struggle1. The national presence effect6 min read·Dec 23, 2020--1--1