Realtor bus bench ads, cheesy head shots on for-sale signs, grocery store shopping cart ads, brick and mortar offices and six percent commissions are as anachronistic as VHS players, late fees and the big blue and yellow Blockbuster sign. Yet, this antiquated middle-man-driven industry has prevailed.
Real estate contemplatives couldn’t help but notice SNL saved the best for last. “Donna Lazarini”, a metaphor for the relentless, shameless Realtor millions can relate to. Satire aside, this cute skit exposed an issue, just one of many that will ultimately lead to the extinction of Realtors in the…
Zillow recently made a switch to an IDX feed, to consolidate the thousands of MLS’s they were integrating with.
www.REXhomes.com is not a member of any MLS, nor do their sellers offer the buyer agent any commission. As a consequence, their listings are only displayed on Zillow and Trulia who…
The National Association of Realtors is a trade group, like the American Bar Association, American Nurses Association, or The National Auto Dealers Association (NADA).
Associations use dues from their members to lobby, to protect the industry. It gets questionable when politicians start passing bills that undermine a free market, by…
On a Tuesday, Mike McCann, Berkshire Hathaway’s #1 agent, can be seen in a Berkshire Facebook advertisement, enthusiastically praising the firm for its back-end support, incredible culture, etc. Next Tuesday, he is with Keller Williams.
Over millions of generations, precarious environments selected for cognitive attributes that were advantageous to our australopithecine ancestors, but are not at all helpful when encountering 21st century snakes and bad deals. Perhaps you’ve noticed the banks own the tallest buildings in our cities. They are making a fortune that would…
1. The national presence effect
No flat fee brokerage has a national presence yet. The category isn’t officially installed in the minds of consumers, they are stuck in the introductory phase, only appealing to early adopters, not the mass market.
2. Flat fee firms salary agents, traditional brokerages don’t pay…
I was inspired to write this after seeing this Twitter post:
They shouldn’t.
Can you identify the issue with the following reasoning?
Realtors when working with sellers:
“Sellers should really leave the house for showings.”
The same Realtors negotiating their commission when working with buyers:
“I deserve a 2.5% commission as the buyer’s agent because I had to show them a…
Its super cliché to refer to a startup as the Uber of this or the Airbnb of that. If you currently have or can create a shared workspace in your house or building, you can confirm appointments with people who’d like to use it on the codi platform. Although I…
