Realtor bus bench ads, cheesy head shots on for-sale signs, grocery store shopping cart ads, brick and mortar offices and six percent commissions are as anachronistic as VHS players, late fees and the big blue and yellow Blockbuster sign. Yet, this antiquated middle-man-driven industry has prevailed.

Real estate contemplatives couldn’t help but notice SNL saved the best for last. “Donna Lazarini”, a metaphor for the relentless, shameless Realtor millions can relate to. Satire aside, this cute skit exposed an issue, just one of many that will ultimately lead to the extinction of Realtors in the…

Zillow recently made a switch to an IDX feed, to consolidate the thousands of MLS’s they were integrating with.

www.REXhomes.com is not a member of any MLS, nor do their sellers offer the buyer agent any commission. As a consequence, their listings are only displayed on Zillow and Trulia who…

Over millions of generations, precarious environments selected for cognitive attributes that were advantageous to our australopithecine ancestors, but are not at all helpful when encountering 21st century snakes and bad deals. Perhaps you’ve noticed the banks own the tallest buildings in our cities. They are making a fortune that would…

1. The national presence effect

No flat fee brokerage has a national presence yet. The category isn’t officially installed in the minds of consumers, they are stuck in the introductory phase, only appealing to early adopters, not the mass market.

2. Flat fee firms salary agents, traditional brokerages don’t pay…

John Fulton

I used to add miracle grow to data-analytics firms, today Im a Realtor who estimates 5/6% fees will be extinct <5 years. Founding a 2021 alt-brokerage.

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